Eager participants: The representatives casting their ballots to determine their booth numbers for the MATTA September 2014 Fair at PWTC in Kuala Lumpur.
PETALING JAYA: The Malaysian Association of Tour and Travel Agents (MATTA) September 2014 Fair will see greater emphasis on domestic travel in line with Visit Malaysia Year 2014, offering attractive and value-for-money packages.
“We are placing a greater emphasis on domestic travel by opening Hall Four and designating it the ‘Malaysia Hall’,” said MATTA Fair organising committee chairman Rocky Kho in his speech during the briefing on booth balloting at Putra World Trade Centre (PWTC) here yesterday.
A total of 94 representatives from tour operators and travel agencies participated in the balloting process to determine their booth numbers in the event.
The fair, which will be held from Sept 5 to 7, targets travellers for the year-end school holidays.
It is estimated that some 1,200 booths will be showcased throughout the fair at the PWTC.
It was reported that Tourism Malaysia has taken up 107 out of the 167 booths that will be set up in Hall Four.
Kho also noted that the fair had expanded its online presence through the use of popular media platforms as well as social media.
“We have strategically increased our media coverage to capture new markets, especially expatriates who live and work in Malaysia, and the younger set in the late 20s to early 40s who represent our next generation of big spenders.
“We are also proud to announce that Hello Kitty will be making an appearance and that we are also running an Instagram Treasure Hunt during the fair days. We are confident that this fair will break new ground,” he said.