Into the deep end

After so many years in the corporate world, I wanted to try entrepreneurship using the experience that I had, says Yong.

After spending many years overseeing marketing exercises for big companies, Chris Yong decided to apply his skills to the most important company he’s ever worked for — his own, writes ZIEMAN.

HAVING seen many companies succeed and failed over the years while he took charge of branding activities at such big companies as IBM, Microsoft Malaysia, Oracle Malaysia and Courts Mammoth, Chris Yong thinks he knows a good business opportunity when he sees it.