It’s all in the name

illustration for brand name.

Choose something that will easily be recognised and remembered.

Q: I’m a 21-year-old Brazilian student studying management in Portugal. I’m also working on a business project that I hope to launch when I return to Brazil. I want to create my own men’s clothing brand for the luxury market, starting with shirts and accessories such as ties, then perhaps expanding to pants, shoes and coats. My eventual goal is to have my own store — and maybe later to have stores all over the world.