When the going gets tough

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Create an environment in which you and your employees are put outside your comfort zone. This will create a culture that wards off complacency and keeps your business invigorated with challenges.

By Richard BransonQ: During a crisis involving your business, how do you know if you are panicking too much? How do you step back and handle bad situations with a cool head? — Ghufran Sheraz, PakistanOver the course of my career, I’ve faced crises time and time again. I’ve been arrested; I’ve come close to losing million-dollar businesses overnight; and I’ve gone head-to-head with giants in legal battles, just to name a few of the obstacles that have come up.