Every entrepreneur dreams of going big, and that’s the way it should be. But don’t rush to expand or you might just compromise your core business. Start small, dream big and plan ahead.
Q: I’m from the UK, but currently live in Oslo, Norway. Several months ago, I identified a gap in a market here and jumped on it. I set up a resale website for designer clothes, and during the development stage, the business evolved to a point where I began to see the potential for it to grow much bigger, and possibly more lucrative. Should I pursue the path that is much more scalable, or should I play it safe and focus on my current business model? — Zoë Gale, Norway
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