Dentsu Sports Asia (DSA) has announced a four-year tie-up with the Olympic Council of Malaysia (OCM) that will enable the global sports marketing agency to exclusively market and acquire sponsors for Malaysia’s National Olympic Committee.
The OCM partnership further strengthens DSA’s presence in the region, building up to the Tokyo 2020 Olympic and Paralympic Games where it is appointed to advice and assist the Tokyo 2020 organising committee on formulation of the games marketing plan and commercial strategies, as well as provide support on sponsorship sales, servicing and the licensing programme.
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