R&D is the cornerstone of company that believes in developing its own products

First of its kind: Ascentus managing director Zeeshan Khan says the Grayns rice cooker is the world’s first and only one that removes a majority of the unhealthy starch from rice during the cooking process. — Photo by SIA HONG KIAU

Innovation is the key to Ascenteus Sdn Bhd’s business, and what gave birth to its two main products — the Grayns Rice Cooker and SmartPools.

The company, led by research and development director Zeeshan Khan, firmly believes in research as a solution to the world’s problems.