MyDriver introduces driver-for-hire service

Service-oriented: MyDriver is run by (from left) Ng and his wife, Valerie Tan, as well as Jackson Chong and Tee Ee Von, who coordinate and delegate assignments to drivers.

Drivers in some east Asian countries, where drinking is part of the social fabric, have long been able to hire people to take them home in their own cars if they think they’ve had one too many and can’t safely drive home on their own.

This type of driver-for-hire service has been around for 10 years in countries like South Korea, Japan, Taiwan, and China.