IT IS time to flip the pages of a book and be transported back to the world of literary arts where “Bookerville Carnival” takes place in all forms quirky and whimsical.
MPH Bookstores returns with its fourth Putrajaya International Book Fair 2017 (PIBF’17), bringing delightful offerings to book lovers.
Spanning across 3,716sq m of exhibition space at Putrajaya International Convention Centre (PICC), visitors can expect to find a wide range of books as well as an array of stationery, educational toys, lifestyle gifts and multimedia and IT gadgets.
It gets even more rewarding as bookworms can enjoy discounts up to 70% on local and international titles, including new arrivals and bestsellers; “Buy 1 Free 1” promotions, daily specials and value buy deals from as low as RM8.
MPH Readers’ Circle, CIMB Bank, Touch N’ Go and Kad Diskaun Siswa 1Malaysia card members will receive additional discounts.
To give visitors a true carnival experience, there will be free popcorn, cotton candy and doughnuts to redeem, prizes to be won from Lucky Dip, as well as goodie bags for the first 200 customers daily who spend a minimum of RM150 in a single receipt.
Nickelodeon Jr’s much-loved international animated characters “Dora the Explorer” and Paw Patrol’s “Chase” will have an all-weekend mascot appearance, and there will be a colouring contest with exclusive merchandise prizes.
Activities include daily mascot parades, clown shows, storytelling and street magic as well as appearances by celebrity authors such as Ramlee Awang Murshid, Ismi Fa Ismail, Charissa Ong, and Internet sensation Faiz Dickie, who will meet fans.
Since its inception in 2014, the fair continues to provide an enriching, educational and entertaining experience with engaging activities and a wide selection of books that cater to all ages, said MPH Group Malaysia chairman Datuk Seri Ismail Yusof.
“The aim was to create a fun-filled book fair that goes beyond selling books, which is nurturing positive bonding among family and friends.
“It is with this in mind that the Bookerville Carnival theme was conceived.
“I’m proud that this fair has become a much-awaited annual event by the people in Putrajaya and its surrounding communities.
“This year, we’ve added more fun and doubled the attractive deals,” he highlighted at the launch of PIBF’17.
Since November last year, a fundraising campaign ran across all MPH Bookstores nationwide in collaboration with Unicef Malaysia to support its initiatives in keeping Malaysian children safe and protected from neglect, abuse and exploitation.
MPH 2017 “Making a Difference” calendar were sold, and a total of RM52,596.21 was collected from the sales which will be channelled to this cause.
A mock cheque was presented to Unicef Malaysia chief of Private Fundraising and Partnerships Richard Beighton at the launch.
“Sadly, across Malaysia, reported cases of child abuse and neglect are growing, with 4,500 cases reported in 2015, and it’s increasing.
“The number will soon exceed 5,000 – that’s 100 cases a week, not counting those that go unreported,” said Beighton, adding that they are constantly working with all sectors of community and society to address these issues.
Additionally, MPH took the opportunity to present the winner of the MPH-Proton Spend & Win contest, Ahmad Lutfi Abdullah, 51, with the grand prize of a Proton Suprima S.
The contest ran for six months in conjunction with MPH’s 110th anniversary last year when customers were eligible to enter with a minimum spend of RM50.
“I’m excited to have won the car, but I’m wondering where to put it! I may let my son drive it, but I want to think about it first,” enthused the cheerful winner from Kuala Lumpur who loves reading, especially Stephen King’s works.
MPH also announced the winners of the MPH Best of 2016 as the award honours both international and local books that were published and released in 2016. They are:
Best Paperback Fiction – After You by Jojo Moyes
Best Young Adult Fiction – The Trials of Apollo #1: The Hidden Oracle by Rick Riordan
Best Young Readers – Harry Potter and The Cursed Child by J.K Rowling
Best Non-fiction – #88 Love Life Vol.2 by Diana Rikasari
Best Business – Jack Ma by Kanyin
Best Chinese – REIKI by Datuk Master Ally Che
Best Malay Fiction – Imaginasi by Ramlee Awang Murshid
Best Malay Non-fiction – DIAgnosis Apokalips by Dr Anwar Fazal, and co-authors
The Putrajaya International Book Fair 2017 is open daily from 10am to 9pm and ends on April 2. Admission is free.
Visitors can take a ride with Grab Car to enjoy RM8 discount off their trip to and from PICC with the promo code: GRABPIBF2017.