Associations want unit pricing to be implemented to enable consumers to compare prices

Marimuthu (right) and Soon showing the SmartShopper app on their smartphones at Education and Research Association for Consumers, Malaysia (ERA Consumer Malaysia) in Petaling Jaya.

HEADS up grocery shoppers, the Malaysian Association of Standards Users has shed some light on how unit pricing contributes to smarter shopping.

Unit pricing refers to the display of the price of grocery for a certain unit of measurement alongside the item’s selling price.