German fashion designer Karl Lagerfeld and British model Cara Delevingne walk down a “supermarket aisle”, the setting for the Chanel 2014/2015 Autumn/Winter ready-to-wear collection fashion show, on March 4, 2014, at the Grand Palais in Paris. – AFP
Runway set among fully-stocked aisles and shopping trolleys.
PRINCESS Sirivannavari of Thailand browsed breakfast cereals in a tiara: Keira Knightley lingered by the cheese counter; Rihanna looked glamorous over by biscuits and cakes.
Karl Lagerfeld took VIPs shopping on March 4 at the “Chanel Supermarket” complete with fully-stocked aisles, check-outs, trolleys, special offers and discount posters.
Always widely anticipated as one of “the events” of Paris fashion, Lagerfeld transformed the city’s vast Grand Palais into a life-sized supermarket.
Melanie Griffith, Vanessa Paradis and Mario Testino bolstered the front row while star models Cara Delevingne and Kendall Jenner, sister of Kim Kardashian, were on the catwalk. “Who’s here?” “Everyone, of course!” gushed a couple of breathless fashionistas.
Guests trailed the aisles in amazement: condiments, pastas, oils and vinegars, cheeses and charcuterie, brooms and dusters, buckets and mops.
Were they real? Can we take them home? people asked assistants in white jackets with a garish supermarket logo.
The answer? Some were, some weren’t. Help yourself to fruit, vegetables and sweets. The packets that were empty would go on display in Chanel shops.