Aesop moves in a new direction

IN an economic slowdown, consumers tend to be more cautious in their spending. However, Australian beauty brand Aesop remains optimistic.

“We haven’t been affected. The economic downturn takes different victims every time, but there are those who are untouched. It is reasonable to say that for the majority of the time, we continue to grow,” said Suzanne Santos, who has been the spokesperson for Aesop since Dennis Paphitis founded the brand in 1987.