When the sun comes up in summer, out come the fitness buffs – and the apps.
Average daily use of health and fitness apps has rocketed by a massive 62% since the start of 2014 and the surge looks set to continue.
And that’s because consumers tend to put a greater focus on health and lifestyle during the summer so app use is expected to jump again.
According to Flurry, the US-based app analytics company, app use in general increases every year as more consumers jump from feature phones to smartphones and as the number of households with tablets increases.
However average daily app use across all categories has only increased by 33% since the start of 2014. The company’s figures come as a result of monitoring the use of over 6,800 iPhone and iPad apps that fall into the health and fitness category across a sample of 100,000 devices. And, by breaking out the data, Flurry has been able to paint a picture of the typical fitness app fanatic.