Kiwis look to capitalise on 'lifestyle wines'


Growing market for lower-alcohol, lower-calorie ‘lifestyle wines’ prompts seven-year investment by government and industry.

NOT content with its reputation for zingy sauvignon blancs, smooth pinot noirs and competitively priced fizz, New Zealand has announced its intention to become the world’s leading producer of decent wines for the discerning but diet-conscious drinker.

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