Everybody loves a good book fair. Exciting titles on offer, amazing discounts, cool promotions, and activities that are fun for the whole famiy – what’s not to love about them?
Organising a book fair, on the other hand, can be extremely challenging. Just ask Popular Book Co (M) Sdn Bhd executive director Lim Lee Ngoh, who oversees Popular’s annual BookFest@Malaysia, widely acknowledged as the country’s biggest book event.
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