The prospects of private healthcare will continue to be underpinned by rising affluence and an ageing population, Kenanga Research said.
PETALING JAYA: The demand for private healthcare will continue to gain traction in 2024 with the growing patient throughput and higher yields from a case-mix with more acute cases, says Kenanga Research.
The sector will be aided by better operational efficiencies, cost optimisation and overhead absorption with a gradual ramp-up of new beds, besides robust sales of pharmaceuticals and over-the-counter (OTC) drugs backed by increased health awareness, the research house added.
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