WFA: Global advertisers bullish on Asean growth potential


WFA CEO Stephan Loerke

KUALA LUMPUR: South-East Asia (SEA) is an exciting and vibrant region with great potential for innovation and growth, according to World Federation of Advertisers (WFA) CEO Stephan Loerke (pic).

Speaking at the Global Marketer Conference yesterday, Loerke said SEA and Asean in particular, was a pertinent market to global marketers mainly because of their potential.

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