Panasonic to promote latest air-con at full blast

Cheng: ‘In the inverter air-con market segment, we now command close to 51 of the market and we are upbeat about pushing it up to 55 over the next one year.’

Electronics giant sees print ads as important cog in advertising drive

AS a market leader in the Malaysian air conditioning business, Panasonic Malaysia is not cutting its advertising and promotion (A&P) budget as the company aims to continue its dominance in the competitive air-con market.