Permanis seeks to broaden product range (Update)

PERMANIS Sdn Bhd, which recently celebrated its 40 years of operations in Malaysia, is confident it will be able to quench consumers’ growing thirst and carve a stronger brand name in the competitive ready-to-drink beverage market in the country.

Since being bought over by Japanese beverage giant Asahi Group Holdings Ltd in 2011, the official bottler for PepsiCo in Malaysia has invested significantly in manufacturing as well as in marketing and distribution.