Hup Seng plans more bite with new products

BATU PAHAT: Biscuit maker Hup Seng Industries Bhd will churn out new products aimed at teenagers, young adults and professionals within the next couple of years.

Chairman Keh (Kerk) Chu Koh said the company had identified the three target groups as offering good market prospects although women were the ones who normally bought biscuits for their households.