Sephora welcomes connected beauty with a new 3.0 store experience

Allure of the Web: Sephora presents its new connected beauty boutique concept Sephora Flash.

Ten years after the launch of its online e-commerce site, the French-based cosmetics retailer is making headlines with the inauguration of its first connected beauty store on Oct 21. 

Situated at number 66 of Paris's shopping axe rue de Rivoli, the first Sephora Flash boutique opens its doors to a new, digital and decidedly contemporary beauty shopping experience.