TASTEMAKERS: A new US project allows wine lovers to become virtual winemakers.
A winery in Washington State is inviting wine lovers to help create a new Cabernet Sauvignon from start to finish in a crowdsourced, digital campaign.
Over the next 18 months, consumers will be able to contribute their input on how and when grapes are tended, irrigated, harvested and blended for Columbia Crest’s newest wine.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
