Kenzo tackles fashion astrology with its Kenzodiac

The Paris-based luxury brand has created a fun new twist on the classic horoscope.

Kenzo has unveiled its latest social media experiment, a fashion microsite based around the signs of the zodiac. The catchily titled “Kenzodiac” features illustrations by Julien Ceccaldi. 

They show Manga-style figures wearing pieces from the brand’s Spring-Summer 2014 collections for men and women, with each character carrying a fun visual pun on the star sign they represent.

Alongside some enigmatic advice, the horoscope entries also propose a touch of retail therapy, with link though to items on sale in the Kenzo store. 

The symbol of the month for June is the Lucky Fish (a nod to the brand’s commitment to the Blue Marine Foundation non-profit) and the zone of the month is California (creative directors Carol Lim and Humberto Leon’s Spring-Summer 2014 jumping-off point). — AFP Relaxnews