Beauty

Published: Wednesday May 21, 2014 MYT 12:00:00 AM
Updated: Friday May 23, 2014 MYT 5:28:31 PM

Yves Rocher: 1 in 3 French women love us, even without a celeb endorsement

Four new products are added to the Elixir 7.9 range.

Four new products are added to the Elixir 7.9 range.

French beauty brand Yves Rocher adds more items to its list of anti-ageing skincare products. But you won't see a French star hawking it.

Yves Rocher is known for its range of botanical skincare products that address just about any skincare problem. But how does the brand keeps its affordability? Simple: There are no celebrity endorsements.

The business model hasn't changed since it was founded by Yves Rocher in Bretagne, Paris in 1959. Rocher believed in running a business in which they researched, harvested, manufactured and retailed their own products.

“Yves Rocher is a brand favoured by French women. One out of three women in France use the brand,” says Chan Siu Wai, GM for Luxor YRM Sdn Bhd which distributes Yves Rocher in Malaysia. “This year, the brand, which is recognised as a creator of botanical beauty, celebrates its 55th anniversary. It has more than 700 product references including skincare, make-up, body care, hair care and fragrance. It offers a high quality custom solution for every skin type.”

By doing everything itself, Chan says the brand gets to ensure efficacy is achieved with the best quality ingredients and products are sold at the best prices. He says the brand grows over 1,000 plants in its botanical gardens in France for study purposes. With its own laboratory in Paris and more than 150 dedicated researchers, the brand is constantly working on new botanical ingredients for its products.

“Yves Rocher also has a group of scientists who travel the world to discover plants that provide active ingredients for its skincare products,” says Yves Rocher marketing manager May Chin. “In the last 12 years, they have discovered seven plants from different parts of the world that carry nine anti-ageing registered patents.”

The result is the brand’s anti-ageing skincare called Elixir 7.9 Youth Energy which has seven plants with nine patents. In 2010, they launched the Elixir 7.9 Youth Intensifier Serum. Following its success, the brand introduced four new products to complete the range. It now includes Youth Energy Day Care for normal and combination skin, Youth Energy Day Care for sensitive skin, Youth Energy Night Care and Youth Energy Eye Roll-On.

From hundreds of active ingredients developed by Yves Rocher Botanical Beauty Research, seven were specially selected for Elixir 7.9 because of their anti-ageing powers. This includes Green Rice Inositol which provides oxygen for the skin to breathe, Sandthorn seed extract for skin elasticity and density, aloe vera to improve hydration and nutrition, Tara seed extracts to fight sagging skin, beetroot and Alphloia extracts to protect against environmental stressors, and apple oligosides which has three patents for building collagen and improving the overall function of skin.

According to Yves Rocher research and development director Xavier Ormancey, botanicals are a great source of energy and the “unique Elixir 7.9 Complex boosts skin energy reserves and reactivates its youth”. The brand also claims that through in vitro tests, results indicate four times more collagen after application.

> Yves Rocher Elixir 7.9 Youth Energy skincare products are sold at RM89 to RM249. Available at Yves Rocher counters in select department stores. Customers can also shop online at its newly launched website www.yvesrocher.com.my.

Tags / Keywords: Lifestyle, Lifestyle, Yves Rocher, skincare, Elixir 7.9 Youth Energy skincare range

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