Home > Lifestyle > Women > Beauty
Friday April 11, 2014 MYT 10:30:00 AM
Friday April 11, 2014 MYT 2:37:26 PM
by l.a. ross
Makeup mogul Bobbi Brown is now an editor for Yahoo!.
The makeup mogul’s main mission is to transform the site into a one-stop-source for all things beauty.
Bobbi Brown has been tapped as editor-in-chief of Yahoo! Beauty, with the cosmetics innovator promising to transform the site into a source of beauty tips and empowerment.
“I get to combine my interest in education and empowerment by curating amazing visual content that will teach women how to be their best selves,” Brown said in a statement. “Beauty is not just about makeup, it’s about lifestyle and confidence.”
Brown, the founder and COO of Bobbi Brown Cosmetics, will lead a retooling of the site that includes hiring new staff who are versed in beauty and makeup. She will also provide editorial direction and cook up original content.
Brown’s hire may be an indication that Yahoo! CEO Marissa Mayer is one step closer to shuttering women-focused site Yahoo! Shine. Mayer reportedly had plans in place to close the larger site and spin off several units with narrower focuses, according to Re/code. Yahoo! Beauty had been a section of the larger Shine site.
Brown will start in her new role April 21. She joins a string of new hires that includes new entertainment and travel section chiefs Paula Forelich and Josh Wolk. Wolk was poached from Vulture, while Froelich is an award-winning journalist and the creator of the travel website A Broad Abroad. — Reuters
Tags / Keywords:
Lifestyle, Women, Beauty, Bobbi Brown, People, Yahoo!, Editor
Katie Holmes to Kate Upton: Bobbi Brown reveals its new celebrity face
A new channel just for cosmetics
Beauty looks at Paris Fashion Week in pictures
How to get those awesome Paris Fashion Week looks
Brighten up your day: Deepavali specials on TV
Marvel’s ‘Civil War’: 5 things you should know
Substance in broccoli improves autism symptoms, says study
The tastes of India at Grand Seasons' restaurants
Length of labour doesn’t affect memory of childbirth pain
Dance company Dua Space rolls out a rerun of an illuminating production
Unforced errors hurt Sharapova in Singapore opener
Iran supreme leader blames West for Islamic State rise, wants regional solution
Hong Kong for the pleasure of business travellers
Copyright © 1995-2014 Star Publications (M) Bhd (Co No 10894-D)