Sriracha – still the food industry’s hottest fad

Not even the lack of a trademark can cool sales of the original Sriracha.

WANDER down almost any supermarket aisle and it’s easy to spot one of the food industry’s hottest fads. Sriracha, the fiery red Asian chilli sauce, has catapulted from a cult hit to flavour du jour, infusing burgers, potato chips, candy, vodka and even lip balm.