Astro’s latest offering

New product: Astro Malaysia Holdings Bhd chief operating officer Henry Tan, CEO Datuk Rohana Rozhan and chief commercial officer Liew Swee Lin (right) at the launch of the company’s new on demand entertainment offering, which allows customers to select content and instantly watch it on TV and on a device. See story on page 2

KUALA LUMPUR: Astro Malaysia Holdings Bhd expects its new on demand (OD) offering and additional video-on-demand content to bring in additional average revenue per user (arpu).

Yesterday, the company launched OD by Astro, which allows customers to select content and instantly watch it on TV and a device.