Advertising & Media

In defence of digitisation

By B.K.SIDHU
Haniza: ‘The TV advertising market is not saturated’.

Detractors say RM12mil per channel is expensive but Puncak Semangat feels otherwise

THE industry feels the rollout of digital transmission of free-to-air (FTA) channels is behind schedule, but Puncak Semangat Sdn Bhd executives deny there is a delay.

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