New approach in facing a challenging market

New brand: A sample of affordable homes as part of the Rumah Selangorku programme. S P Setia plans to launch such houses in Setia Alam in Shah Alam which will be priced at RM170,000 a unit with a built-up area of about 800sq ft, and RM200,000 for units with a built-up area of about 900 sq ft.

THE past week, two of Malaysia’s largest property developers made a significant call. Mah Sing Group Bhd and S P Setia Bhd will focus on building more “affordable housing” this year.

Although the term “affordable housing” is open to interpretation in terms of its price point - reports have pegged affordable housing at RM1mil - their call is an indication that they have taken note of the slow and challenging market.