THE Malaysia Effie Awards 2015 will see the introduction of the Global Effie Effectiveness Index, preliminary online judging and the introduction of the Brand of the Year award in a move to further boost the effectiveness of the awards, which is now in its eighth year running.
Malaysian Advertisers Association (MAA) president Margaret Au-Yong (pic) says the introduction of the index is one of the initiatives to improve the effectiveness of the awards in line with global practice.
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