Hyper Island, based at a former prison, teaches marketers on borderless digital world

l-r Naga DDB chief executive officer David Mitchell and Hyper Island digital strategy & tactics in marketing, sales and public relations speaker Jesper Astrom, an internationally renowned consultant in digital tactics.The main different between advertising then and now, is change. If something isnt working, keep adapting the idea until it does, Astrom says.

FOR nearly two decades, students from all over the world have streamed into a former military prison on the island of Stumholmen in Karlskrona, south-eastern Sweden, to study digital strategy.

This school is Hyper Island. Transforming an old prison into a school was the brainchild of pioneers Lars Lundh and his business partners Jonathan Briggs and David Erixon.