SHL Consolidated Bhd executive director Datuk Yap Chong Lee (second from left), marketing director Lau Peng Kai (second from right), director Wong Yew Mei (far right), and Yap Su & Associates managing partner Alan Su Kok Cheng, at Goodview Heights in Kajang.
PROPERTY developers have many opportunities to showcase their good sides and fulfil their corporate responsibilities through their projects. Early project delivery, practical and comfortable designs and layout, secure environment, quality workmanship and reasonable pricing are some of the hallmarks of a good developer.
However, there are very few that are willing to go beyond the call of duty and go the extra mile for their buyers, such as building up their projects to an advance stage before offering them for sale to allow buyers a first-hand look and feel of what they are buying into, before they commit on a particular unit and sign on the dotted lines. This is based on the build-then-sell (BTS) system of project selling and delivery.
