ALMOST 20 years ago, advertising legend Yasmin Ahmad stringed up the catchy phrase “Presenting British India. An era of racism, oppression, injustice and nice outfits” for an award-winning advertising campaign to launch British India, the homegrown colonial era-inspired fashion icon.
But little did she know at that point in time, her good friend Pat Liew, the founder of BTC Clothier Sdn Bhd that owns the British India label, was set on a blazing path to grow the brand into a household icon of sorts in the local fashion industry.
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