The retail apocalypse is fuelled by no-name clothes – and Amazon


  • TECH
  • Wednesday, 13 Dec 2017

Pedestrians look at a mannequin displaying red clothing with festive Christmas decorations in the window display of a store in Hong Kong, China, on Saturday, Dec. 9, 2017. With more Chinese tourists likely to travel to Hong Kong next year as the yuan strengthens against the Hong Kong dollar, retailers are poised to benefit from the rise in store sales and falling rents, according to Catherine Lim, an analyst at Bloomberg Intelligence. Photographer: David Paul Morris/Bloomberg

A few months ago, Amazon.com Inc representatives met with fashion designer Jackie Wilson as part of the expansion of Amazon’s surging apparel business. 

They wanted her to make a knit top for women that would be sold under an Amazon-owned private label. And they wanted the fabric to feel heavy and high-quality – the sort of attributes long associated in the shopping mind with name-brand attire. 

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