Female ride-hailing apps grow in Brazil on safety concerns

FemiTaxi, has expanded into six Brazilian cities and is eyeing other Latin American markets.

SAO PAULO: Ride-hailing startups that cater solely to women are catching on in Brazil, reflecting safety concerns in one of the biggest markets for Uber Technologies Inc and other incumbents, which have invested heavily in security features. 

One of the new mobile apps, FemiTaxi, has expanded into six Brazilian cities and is eyeing other Latin American markets. Competing app LadyDriver, which launched in Sao Paulo in March, will start operations in Rio de Janeiro in October.