Facebook to add more human review to ad system: COO Sandberg


  • TECH
  • Thursday, 21 Sep 2017

Sandberg said in a post on her Facebook page the company would have more manual review of the targeting options it gives advertisers.

SAN FRANCISCO: Facebook Inc will add "more human review and oversight" to its ad-buying system, chief operating officer Sheryl Sandberg said on Wednesday, responding to rising criticism that automated processes have allowed people to buy discriminatory ads. 

Sandberg said in a post on her Facebook page the company would have more manual review of the targeting options it gives advertisers, a change that she said would strengthen the system after a report Facebook had allowed advertisers to market to self-described "Jew haters."

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