Kenya’s social media election: attack ads and data mining

NAIROBI: A strikingly toxic campaign ad was unleashed online in Kenya just weeks before national elections – a potentially explosive move in a country where politics and ethnicity are closely aligned. 

The 90-second video, shot in moody monochrome, presented a dystopia in which Raila Odinga, the leading opposition candidate, wins the August vote and plunges the nation into a violent and inept dictatorship.