Virtual reality helps car buyers pick right model in a sea of choices

The price list for the first-ever VW Golf was a simple leaflet. These days though, buyers interested in purchasing a Golf have to browse through a catalogue and price list as thick and heavy as an illustrated university textbook. 

The same is true of the VW Polo, the Passat and so on – and the situation is no different at BMW, Mercedes or any other major carmaker.