What Malaysians buy online during Ramadan and Hari Raya

11street expects consumers to purchase more e-vouchers especially for buka puasa buffets.

Malaysian consumers are looking at buying e-vouchers, groceries, clothing and electronics online during the Ramadan and Raya festival celebrations, according to online shopping marketplace 11street.

According to 11street’s findings, there was a significant increase in the purchase of e-vouchers in 2016. Specifically, the search for food and beverage e-vouchers surged to more than 1.2 million during the Ramadan period for that year.