As consumers worldwide increasingly turn to buying online instead of going out shopping, Chinese billionaire Wang Jianlin thought he could get ahead of the threat to his 185-mall empire by launching an app to lure people in: to buy movie tickets, book dinner reservations, check for parking spaces and download discount coupons.
But so far Dalian Wanda Group Co’s Ffan, or feifan as the app is called in Chinese, has been plagued by problems. They include the loss of two major partners, multiple management changes and a steep decline in users. Perhaps most importantly, its weak functionality and slow download times mean people who try it seldom come back.