Sony needs fresh hit as PlayStation fans face middle age


  • TECH
  • Tuesday, 23 May 2017

A white Sony Playstation 4 is on display at the 2014 Electronic Entertainment Expo, known as E3, in Los Angeles, California June 11, 2014. REUTERS/Kevork Djansezian

To understand the future that awaits Kazuo Hirai, consider this: Sony Corp's PlayStation 4 is 39% cheaper than Apple Inc's iPhone 7, yet it ships a tenth as many units annually. 

The reason is obvious. Smartphones have morphed from a geeky business tool into a ubiquitous must-have. Sadly for the CEO of Sony, games consoles have not. 

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Televisa to merge Sky, cable 'as soon as possible'
EU's Vestager meets French tech firm Mistral AI amid competition concerns
Shein falls under tough EU online content rules as user numbers jump
Google parent Alphabet reclaims spot in $2 trillion valuation club
India's HCLTech misses Q4 revenue estimates
Chipmaker Intel falls as AI competition hurts forecast
Russia's Yandex reports Q1 revenue rise as market awaits spin-off news
Japan to levy big fines with new app rules
Inside Big Tech’s underground race to buy AI training data
Facebook scams demand stricter online rules, Japan lawmaker says

Others Also Read