Hasbro movie juggernaut edging out Barbie’s Mattel

NEW YORK: Spiderman, Thor and Princess Leia are ganging up on Barbie in a battle for America’s increasingly tech-focused toy industry playground. 

Hasbro, long a distant second to Mattel, maker of the iconic Barbie dolls, passed US$5bil (RM21.55bil) in annual revenues for the first time in 2016 and topped its rival in first-quarter sales.