Why Mercedes might want to rent your car

CROOVE: Mercedes-Benz's private car-sharing platform.

Mercedes wants to serve as your digital middle man in the sharing economy. Following a successful four-month pilot scheme, the world's leading luxury automotive marque is officially rolling out a new app called Croove, initially in Berlin, that will let anyone rent out their car to anyone.

The idea is simple. If you have a car, regardless of make and model and you don't need it all of the time, you can upload it onto the Croove platform alongside what you deem a suitable rental fee.