Augmented Reality: the battle between Facebook and Snapchat has begun

On the same day that Facebook announced its plans to move into augmented reality apps, Snapchat launched some new video filters. Snapchat has moved ahead of the social media giant by making its features available now. 

Last year, one of Mark Zuckerberg's main areas of interest was virtual reality (which Facebook and Oculus are continuing to work on). This year, he seems to be focusing his attention on augmented reality. The social network wants to develop its AR technology and reach a maximum number of people via smartphones rather than special headsets and glasses. This move has no doubt something to do with the success of Pokémon Go.