Visitors chat with artwork at Buenos Aires museum

Museum visitors can ask the work questions that are answered by a chatbot.

Conceived by the Mamba and the ad agency BBDO Argentina, Diálogo con la obra (Dialogue with the artwork) is an initiative intended to help visitors feel closer to art, according to ad industry site LBBOnline.com.

Bio Cosmos by Emilio Renart was the work chosen for the project. Via chat, museum visitors can ask the work questions that are answered by a chatbot, which is a computer program that simulates conversation with a human user.