Why Volvo is putting people not products on its podium in Detroit

Unique experiment: The Hain family, from Gothenburg in Sweden, are the first people chosen to take part in a real-life autonomous drive research programme using real cars, in real traffic.

At NAIAS Volvo is continuing the trend started by Honda and Toyota at last week's 2017 CES, namely one of talking about technological innovation in terms of the people who are going to be using it.

That's why rather than a new sedan or SUV, the Swedish brand introduced the world to the Hains, a family from Gothenburg in Sweden and the first family selected to take part in the company's truly real-world autonomous vehicle research program, Drive Me.