BRUSSELS: Online messaging services such as WhatsApp, iMessage and Gmail will face tougher rules on how they can track users under a proposal presented by the European Union executive on Jan 10 which could hurt companies reliant on advertising.
The web companies would have to guarantee the confidentiality of their customers' conversations and get their consent before tracking them online to target them with personalised advertisements.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!