Video game makers extend months-long rally with new titles on tap

November release: Activision's Call of Duty: Infinite War goes on sale in early November. — Reuters

SAN FRANCISCO: Shares of video game maker Activision Blizzard and rival Electronic Arts extended months-long Wall Street rallies in September as investors eyed new versions of high-profile franchises such as FIFA and Call Of Duty, analysts said.

Since the end of February, Activision has surged 39%, while EA has risen 12% since the start of July and both companies have attracted new institutional investors.