Mapping a new course with smartphone apps

Illustration: When it comes to map apps, consumers are finding plenty of fresh paths to digital navigation thanks to Google, Apple and a whole host of rivals.

SAN JOSE, California: When it comes to map apps, consumers are finding plenty of fresh paths to digital navigation thanks to Google, Apple and a whole host of rivals. 

Here WeGo, Waze, MapFactor, Mapquest, Scout GPS, Maps.Me and InRoute are just some of the apps that are challenging Google Maps and Apple Maps, which dominate smartphone mapping services, by focusing on new and novel features.