Apple Inc. CEO Tim Cook leads a moment of silence for the victims of the attack in Orlando as he opens the company's World Wide Developers Conference in San Francisco, California June 13, 2016. REUTERS/Stephen Lam/File Photo
SAN FRANCISCO: As iPhone sales declined for the second straight quarter, Apple CEO Tim Cook peeled back the curtain ever so slightly on its work in artificial intelligence and augmented reality, aiming to reassure investors that the company is ready to ride the next wave of technology.
Raving about hit smartphone game Pokémon GO, Cook stressed that Apple is “high on [augmented reality] for the long-run” and investing heavily. Augmented reality, in which computer-generated content is overlaid on the real world, is one of the latest fixations in the technology business, with Pokémon GO among the first applications to catch on.
Limited time offer:
Just RM5 per month.
